One of the great statistics available through Google Analytics is Bounce Rate. Google defines bounce rate as your percentage of single page visits. Effectively it means that your site visitor clicked a link to get to your site (perhaps based on an online ad or search engine results) and whatever they saw when they hit your site was not sufficient to prompt to click on a link within your site to explore or transact. Clearly the lower your bounce rate the better and improvements can be achieved by ensuring that the content people when they see if you are lucky enough that they visit your site, is relevant and interesting – particularly if visitors have been directed to a specific page through an online ad.
Google Analytics Bounce Rate
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Some thoughts on Bounce Rate from the Exceed Online website….
The “Bounce Rate” statement is indicative of websites which do not have clear goals. Any website with a purpose would not be pleased with page bounce rates of over 20%. There does need to be a certain level of acceptance for “tire kickers”.
If your website has pages with a bounce rate of 20%, you are fundamentally moving 80% of new visitors on to the next step of their buying or information gathering process.